Proactive Eco Partnerships
Following a proactive trends development session illustrating the evolution of consumer purchase drivers, one of our customers decided to pursue a major change of components for their entire product range, such that each had something genuinely ‘eco’ that they could promote.
The Challenge
We had less than 12 months to develop and fully implement complex and full re-development changes. We had to design, test and implement an entire range of compatible and eco-friendly packaging, which would serve our customer's needs and be of high quality, whilst also being fully recyclable.
The Solution
We worked together to develop HDPE bottles and PE tubes, both with ‘bio’ derived PE. ‘Ocean plastic’ versions of some PP bottles were also established. All printed cartons migrated to sustainably sourced carton board and plastic and shrink wrap shippers were replaced with corrugate cardboard outers with recycled material.
Laleham were able to ensure that the bottles and tubes made with ‘bio’ derived PE would be fully recyclable with all other HDPE consumer waste.
